How To Use Google Business Profile Performance Metrics
Your Performance Metrics via Desktop
Once you login (how to login) to your Google Business Profile via your desktop computer, you’ll see the “performance” icon. After clicking it, you’ll see several performance metrics sections. We’ll explore each section with the performance metrics module in this Chapter.
How To Use Google Business Profile Performance Metrics
Your Performance Metrics via Mobile
Monthly Performance Report
Once you login (how to login) to your Google Business Profile, via your mobile phone, you’ll see the monthly performance report card. Monthly reports cover previous timeframes. We’ll explore each section of the performance report module in this chapter, from a mobile access viewpoint, since the metrics are synchronized between desktop and mobile.
Interactions
Google considers calls, messages, bookings, direction requests and website clicks “interactions”. Interactions are the total composite of the other tabs that make up the performance report.
Time Period. You can select specific time periods from the drop menu at the top of the screen.
How To Use This Information. As an overview of your historical performance, you can see how well your business is interacting with prospects and take action to get better in areas you see deficiencies.
Views
The views sections shows you the number of unique visitors who’ve viewed your profile within the time period selected. These visitors are counted once per day, though they may visit your profile from multiple devices and platforms.
You’ll see a color-coded graphic display with the number of views broken down by platform (Google Search vs Google Maps) and device type (mobile vs desktop), along with the percentage each represents.
How To Use This Information. This can help you focus your organic (SEO and content marketing) and PPC efforts based upon the views you’re getting. Mobile often represents the majority of views and signifies the importance of making sure your website is easy to navigate on a phone.
Searches
Searches tells you the number of times your Google Business profile showed up in the search results fro the time period selected.
You’ll see a breakdown of each search term your profile was displayed for, along with the number of times it was shown within the time period selected.
How To Use This Information. Make sure that your profile information is up to date and correct. That includes a consistent use of your Business Name, Address and Phone Number (NAP) across all directories. It also means being responsive in replying to reviews and messages in a helpful, professional and timely manner. Posting, adding offers and updating products and services all combine to help ensure your profile is shown to the largest number of people possible
Calls
This tells you the number of calls that were initiated from your Google Business profile during the time period selected.
How It Works. If the “Call” feature is available for your business and you turn it on, Google provides a call forwarding number that’s different from the one on your profile, so that Google can track the calls (and only calls, text is not included). Google considers calls answered and calls sent to voicemail as “answered”.
Call Trends Chart.The chart makes it easy to see trends and compare the number of calls over various timeframes.
How To Use This Information. Depending upon your interactivity, you can assess the effectiveness of offers and posts you add to your profile. Are they increasing calls? Similarly, you can see if the addition of new products and services impacts the number of calls you receive.
Call History. Step by step instructions for turning on Call History and specific details about Call History can be found in Chapter 12 of this Guide by clicking here.
Calls Missed Each Day
This section displays a graph of calls missed each day of the week and highlights the day with the most missed calls.
How To Use This Information. You can easily see which days of the week require someone to answer calls. The next section shows you which time of day you miss the most calls.
Times You Missed Calls
This section displays a graph of calls missed throughout each day and highlights the time of day with the most missed calls.
How To Use This Information. You can easily see what time(s) you miss most calls and need more attention.
Messages / Chat
The “Messages / Chat” feature can be found in Chapter 10 of this Guide by clicking here.
Messages / Chat
Messages Sent Chart. The “Messages” section displays a monthly chart of messages visitors sent from your Google Business Profile. This chart makes it easy to see how much visitors rely upon the chat / message feature.
Message Response Rate. This represents the percentage of messages you’ve responded to. Google tracks this and it can play a role in your Google profile visibility. A poor response rate may result in the message feature being deactivated.
Average Response Time. The shows how quickly you respond to messages. Google tracks your response time and it can play a role in how your profile is positioned relative to your competition.
Step by step instructions on activating and using the “Messages / Chat” feature can be found in Chapter 10 of this Guide by clicking here.
Bookings
Depending upon your business category, you may have the option to enable the “Bookings” feature. Google offers several different options based upon your industry.
Third Party Booking Links. Certain third-party links may appear as an option and these cannot be edited.
Adding Booking Links. Google typically allows businesses to add up to 10 links. This editable links can be used to direct a visitor to an appointment page, calendar booking page or reservation page.
Step by step instructions on activating and using the “Bookings” feature can be found in Chapter 14 of this Guide by clicking here
Website Clicks
This section displays a monthly chart of clicks from your Gogole Business profile to your linked assets (website, booking calendar, etc).
How To Use This Information. Viewing the chart across different timeframes can help you gauge the effectiveness of your profile’s ability to direct visitors into action.
